surf hats you actually want to wear
Bloomin Groover Surf Hat
let's party!
Come and celebrate the Pre-Launch of our collab surf hat with Soleil Errico 3x WSL Longboard Champion!
you're invited:
sunday 17th november
Juneshine Tasting Room, SANTA MONICA, CA
2pm
sun safety, what's stopping you?
WHAT'S STOPPING YOU FROM WEARING A SURF HAT?
No one wants a good time to end! We're here to take the barriers away, let us know what stops you from being as sun safe as you possibly can!!
reduce skin cancer risk
surfers melanoma risk is 120x higher than the average australian!
SHOCKING!
All of our hats have optional legionnaires flaps to give you maximum #plowdnproud UV protection
WSL longboarders
Plow'd n Proud to have TWO girls repping Plow competing in the WSL longboarding titles this year! Soleil Errico the reigning Champion from Malibu, and Aussie Emma Perrier from Evans Head Mal Club on a Wildcard!!
Elite surfers in Plow is a dream come true!
No more excuses not to wear your surf hats people!!!
world record surf
"Thanks for saving my head during the World Record.
Big love"
Blakey Johnston
We are #plowdnproud to be Blakey's preferred choice of sun protection!
WHAT AN HONOUR
grace's story
My passion for sun safety has stemmed from a family history of skin cancer and a nursing background.
Loosing an Aunt to Melanoma a few years ago, having a Ginger complexion and living on the East Coast of Australia has left a burning desire to make sun safety a priority and a little more enticing.
This year in 2024, at 28 years old I've had my first Skin Cancer cut out from my neck. A BCC, arguably a direct result of cumulative UV exposure...
Legionnaires flaps are in for 2024 and this is proof why!
priorities in check
We try our best to tick all the boxes, these are not just business values, it's personal - and I have to sleep at night!
Running a product based business, you are acutely aware that you have the potential to further harm the environment or help it - way more so than in your personal life.
We prioritise premium quality so our products last! Use as much recycled and sustainable materials as possible, in both production and packaging.
#plowdnproud